Tim Brown, a former professional soccer player from New Zealand, noticed the lack of innovation in the footwear industry, particularly in sustainable practices. Partnering with Joey Zwillinger, a renewable materials expert, the duo set out to create a shoe that combined simplicity, comfort, and sustainability. Their first product, the Wool Runner, was made from New Zealand merino wool, a renewable and biodegradable material. This shoe quickly gained popularity for its softness, breathability, and eco-friendly design.

Allbirds’ commitment to sustainability goes beyond materials. The brand uses recycled materials for its packaging and ensures that its production processes have a minimal carbon footprint. In fact, Allbirds is a certified B Corporation, meaning it meets the highest standards of social and environmental performance.

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